Alongside rumours of a white Christmas, there isn’t a better event than the John Lewis Christmas advert to signal that the festive season is among us. The retail giant has cast a black family for the first time, who star in an imagined Christmas morning where Buster the dog beats a young girl to her Christmas present: a great big trampoline.
The £1m advert, featuring a cast of CGI animals, and a very white Christmas, has been tackled by the the satirists over at The Poke. They responded by editing the advert to have a different and realistically grim ending. John Lewis have said that, following last year’s Man on the Moon advert, they were shifting away from “sadvertising.” Perhaps this parody is a karmic response.