Just when you thought it was safe to go back in the water…
Nope, wrong scenario… Just when you thought it was safe to go back in the AIR, you were in luck because air safety is one of the most tightly regulated and thorough of all sectors, and for good reason. If your business involves flinging your clients and staff through the upper atmosphere in a thin metal tube at 1000kph, getting them back down and out of said tube is the number one concern.
And it shows. In comparision with car travel, flights have an almost insignificant fatality rate. Throughout their lives, Americans have nearly a 1% chance of dying in a car crash. By the same measure, they have a 1 in nearly 10,000 chance of meeting their end in an air accident. It’s literally 100 times safer to fly than drive!
The necessity (and apparent success!) of air safety training is itself being transformed with the adoption of online training to suppliment and replace traditional classroom structures. A company called EASAonline has been offering, since 2013, online access to the materials that parent company Sofema Aviation Services (SAS) had been providing since 2008. Together, the 2 have awarded nearly 15,000 course qualifications, with the main distinction being that online costs the end learners only 20% of the classroom based equivalent.
Two distinct advantages that SAS had when setting up EASAOnline were first to do with that fact that they were already an established training organisation, so investing in the new platform without the expectation or necessity of it to breakeven over the first 2 years ensured the digital project and rollout had some ‘breathing space’ and a chance to get on its feet first. Second boost came from the fact that SAS already had all the material that it had aquired and developed for over 250 different courses since 2008. So, they already had a reputation and established business for the LMS-based one to sprout from.
It still doesn’t happen overnight. Learning materials take time to port and rejig for a new platform, and require developing materials which are as compelling as classroom lectures and discussions, but digitally delivered. This can involve a lot more video than previously needed – but that in its own right means more engaging course content that learners can watch repeatedly to learn from – and then be remotely tested on to ensure the learning is going in.
SAS can see the future, and are fully committed to getting their full range of courses offered through the EASAOnline platform. As a measure of growth, they saw their YouTube channel view (through which they stream their course materials) DOUBLE in 2017, and expect them to DOUBLE again this year. That level of exponential grown is a clear indication of future success, and proof that even for more traditional classroom based training organisations, the jump to LMS’s can be gradual and steady, but neglecting the new learning possibilities means one of your competitors will probably get there first, and will soon be eating your inflight lunch.