The social network phenomenon Snapchat so beloved to Millennials and younger, is taking a bold leap into face-mounted video capturing hardware, an area Google forayed into with their Glass project announced in 2012 but then canned in 2015 (but watch this space for its return!).
Not-quite-originally named ‘Spectacles’ from Snap Inc (Snapchat’s parent company) will mimic one of Glass’s functions with its unitary purpose of capturing 10 seconds of video from the wearer’s perspective (with a 115˚ lens for a more human, rather than camera-like perspective) and immediately transferring it to the App on the wearer’s smartphone and onto the Snapchat platform.
This is an interesting development because it so closely ties the hardware and software together to create a new experience and way of sharing for its users. One of Snapchat’s key features: digitally self-destructing posts, may well work in ‘Spectacles’ favour as it dampens privacy concerns which hounded and probably killed the first iteration of Glass.
‘Spectacles’ will probably offer great novelty to its users… let’s see if the £100 digital filmmaking goggles catch on and create a whole new category of face-mounted digital gems!