The ‘so called experts’ of social media are calling it as such: whilst the Tories spent millions targeting ‘the youf’ with online ads, the stuff getting noticed was the content the youf themselves where making for each other, generally dissing the Tories.
Typically missing the point of the medium, a banner ad declaring that what the country really needs is Strong and Stable leadership is going to have an impossibly hard time competing with ANY of the following… (a worthy sample of the burst of digital creativity that made is laugh our way though this election.)
So did the Meme cause the biggest political upset since… well… last year?
You decide if the following would have swayed YOUR vote! (If it needed swaying.)