Thanks to advances in technology, many organizations have improved their employee training programs through the application of eLearning. These organisations can also rapidly measure the effectiveness of eLearning programs. The tracking capabilities associated with digitised learning, many of which are automated and simple to use, are among the reasons why eLearning is set to double by 2022.
What are training metrics?
Training metrics are broad measurements which are quantifiable. They can show how learners are performing, facilitating eLearning effectiveness measurement. For example, course completion rates are metrics which can be compared across different courses.
How do we define effectiveness?
Effective training might look different in varying situations, because the purpose of training varies between organisations and programs. Measures of effectiveness will therefore also vary, depending on training goals or business objectives. For example, the business objective of a training program may be to improve customer satisfaction. An appropriate measure of that program’s effectiveness may be the levels of customer satisfaction before and after the training is implemented, based on customer feedback. Here we’ve compiled some tips to measure effectiveness of eLearning programs.
Elearning checklist for measuring effectiveness
- Engagement Metrics
No program is likely to be effective if it doesn’t engage learners, so these metrics are applicable in most situations, regardless of business objectives. They can often be gathered automatically by your learning management system (LMS). Metrics which can be designed to measure engagement include:
- Time spent on each activity/course.
Depending on whether too much or too little time is spent on an activity/course, it may be either too difficult or not challenging enough. This metric can help you establish whether training courses or activities are pitched at the correct level, or whether further support should be provided to learners.
- Course/activity completion and drop-off rates
The proportion of learners completing the course/activity may provide a guide to how well it is received.
- Learner drop-off points
If there is a point in the course at which learners tend to leave, perhaps a change can be introduced here to reduce drop-off.
- Learner feedback
Learner feedback can be sought using questionnaires, easily built into the end of an eLearning course. You can request feedback from employees about the quality of the learning content, the relevance of the training to their work, and the ease of use of the programme, along with their overall experience of the training and assessment.
- Performance metrics
These metrics examine the outcomes of your training programme in terms of the new knowledge, skills and behaviours which have been learned. These are likely to be more specific to individual training goals and business objectives, and may include measurements built into the course:
- Pre- and post-testing
- Quizzes or eLearning simulations
Performance metrics can also be measured outside of the course, for instance:
- Measurements of changes in employee productivity after training
- Measurements of changes in business productivity after training
- Effects of training on staff turnover
These metrics can be particularly useful when calculating the cost-effectiveness of your training, as they can help build comparisons between the cost of creating an eLearning course and the revenue boost it produces or cost savings it enables.