As the entire media landscape appears to be heading digital in one form or other, sometimes a careless mistake can really come to signify the scale of the generational clash between century-old cinematic film distribution models versus 21st century video distribution, consisting in large part by YouTube.
Instead of uploading the 2 minute trailer for its feature film about an east LA hitman ‘Khali the Killer’, the It seems some (now possibly unemployed) junior media manager at Sony uploaded the entire 90-min feature film instead and didn’t realise their mistake for hours.
This story raises so many questions… nonetheless about Sony’s file labelling protocals, and how one wouldn’t wonder about the shear file sizes if that’s what they’re meant to do for a living… but the biggest question of all is whether this is whole thing was a stunt.
What a strange world we live in where the biggest chance that Khali the Killer might ever have at breaking through the tsunami 1000’s of feature films wrapped, edited and globally pitched at an overwhelmed and increasingly uninterested world…. would be to actually ‘accidentally’ give the film away for a few hours, call it a mistake and then revel in a the momentary publicity to get a few more bemused punters to end up watching a film they’d never have known existed.
If that was your rouse, well done Sony marketing department, you got our attention.
But as the premise of Sony’s film is pitched as ‘an East L.A. hitman who takes one last job to help pay for his grandmother’s end-of-life care. Matters are complicated when Khali begins to feel empathy for his victims.’… we can each decide whether to give ‘Khali the Killer’ a miss or not, even if it were free to stream…
Source: Cinema Blend