Training for your customers can empower them to experience greater utility or enjoyment from your products or services. This increases customer satisfaction. The benefits of training your customers therefore include higher levels of customer retention, resulting in sales growth, through return business and upselling.
The multiple advantages offered by digital technology make an online eLearning platform a smart choice for customer training. Online learning is efficient in its use of time and resources, because it can be extended to large numbers of users simultaneously. This makes it cost-effective, while providing training using eLearning can reduce the need for travel and the production of printed resources, so it can even reduce your carbon footprint.
Aside from being efficient, eLearning for customer training also provides opportunities to deliver innovative, creative learning content. Online platforms are ideal for providing bite-sized chunks of content, which get straight to the point, rapidly providing the essential information your customers want. You can produce a library of content which can be accessed anytime, anywhere, so that your customers are always just a click away from the answers to their frequently asked questions. Excellent online customer training can build your reputation, so it has the power to attract new customers to your business.
Optimising your online customer training
Get in early
Troubleshooting problems which could have been avoided is a source of unnecessary frustration for everyone involved. Help your customers to enjoy using your product or service, without having to resort to troubleshooting, by signing them up for introductory training at the point of purchase. You can then follow up at suitable milestones, catching and preventing potential issues before they have the chance to occur.
Make it fun
Make your training enjoyable and accessible to your target audience. Avoid unnecessary jargon, helping customers to feel that you are engaging with them as human beings, rather than exposing them to an impersonal list of technical instructions. A manual can provide instructions, but if you are offering online training to customers, you can do so much more.
Make the most of these eLearning features
- Offer personalised learning by providing your customers with a choice of different types of content and modes of delivery. AI built into your platform may even help direct them to the types of learning activities and content they prefer.
- Develop creative content. Use audio and video files as well as text and static images. Video demonstrations featuring human beings, preferably real employees of your organisation, can introduce a personal quality to your training.
- In the age of smartphone, we don’t expect to wait till we are at our desks to find solutions to our problems. Make sure that your training can be accessed from the mobile devices we all carry with us most of the time.
Monitor the effectiveness of your training. An eLearning platform has built-in features which can help you gather feedback from your customers, and assess which topics are the most sought after, so that you can continue to adapt your training to provide the best possible experience.