eLearning can offer a variety of benefits to both employer and employee, particular when used to induct new staff from the get-go or refresh the skills of long-serving team members. However, for eLearning to make its maximum impact, it is crucial that it be personally and professionally meaningful for those involved.
Providing real-life motivation ensures the company regards people-centred learning as an integral part of employee satisfaction, which in turn produces excellent results for the business as a whole. So how exactly can eLearning contribute to driven, enthusiastic and empowered employees and how can you produce relevant materials to make this ideology a reality?
Identifying your goals
The importance of eLearning in organizations boils down to the alignment between the goals of the business and that of its individual members of staff. Before getting started, the business objective needs to be identified. Whether it’s gaining further revenue or improving communication between staff and clients, the cause of it not yet being reached can be traced back to the gaps in the team’s skillset.
Next, find out the personal targets of individual workers- this can be done simply by asking. For example, one may wish to improve upon their SEO knowledge and techniques. By providing them with the corporate eLearning solutions to do so, this will result in greater business exposure and bring in the targeted revenue outlined in the business goal. Not only does this reflect brilliantly on the company, it ensures employees feel valued and listened to, equipped to tackle daily tasks and challenges more confidently.
Coordinating the bigger picture with staff-specific aims is absolutely vital in creating a positive cycle of growth for both parties.
Aligning your actions
Once you have whittled down the main contributing factors preventing the business from seizing its opportunity for improvement, producing relevant content is the next stage. Utilising an online learning platform for business such as TalentLMS, Degreed or Quickclass to create a customised a corporate learning platform specific to your company is a great way to provide your staff with a wealth of information at their fingertips.
Three key points to bear in mind when creating or sourcing content will help to get the most out of staff:
- Relevance – Make sure information is related to employee goals so as not to waste their, nor the company’s time.
- Level of Interaction – Passive learning such as simply reading or listening will not engage learners but instead quickly lose their interest. However, making tasks practical and fun, possibly with a competitive element, will keep them captivated and willing to devote their time.
- Accessibility – Enabling content to be accessed on any smart device, be it a phone or tablet will allow staff opportunity to learn in a more comfortable environment rather than solely at their office desk.
Such activities can also be used in eLearning aimed at customers; a highly beneficial strategy if your business revolves around providing a service or product to consumers.