As a franchisor one of your key responsibilities is to ensure your franchisees are properly trained and able to run their franchise effectively, profitably and promote your ethos and vision to their staff and customers.
With the rapid evolution of Franchise Training with eLearning, traditional franchisee training models are proving to be too expensive, both in time and training costs. These costs are amplified further if you need to train franchisees from different parts of the country or even globally and accomodation and travel need to be provided.
Instead of your new franchisee’s spending days or weeks in a classroom learning the basics of operating their new franchise, the company culture and their legal and compliance responsibilities, there is a move towards using a dedicated Franchise LMS to facilitate ongoing, targeted learning.
Advantages of eLearning for franchises
eLearning for Franchising has three main advantages over traditional training approaches.
1.Significant eLearning ROI compared to traditional approaches
One important consideration is the potential cost savings when franchises adopt eLearning to train new and existing franchisees. By eliminating the costs of travel, accommodation and venues, you;ll see immediate savings. Couple these with the time costs of employees away on training courses and eLearning’s ROI looks increasingly attractive.
Ernst and Young reduced the time taken to train staff by 35% when they adopted eLearning over traditional methods.
2.Simplified ongoing training
Once a franchisee or their staff have completed their initial induction training, what happens then? In the traditional classroom model any training updates would only be available infrequently, if at all. However, when using an eLearning platform, follow-on training, new product training or compliance updates are straightforward and easy to implement.
Heartland Dental saved $18.5 million dollars and was able to deliver regular courses that supported doctors in their ongoing professional development.
3. Personalised and Trackable
We all like to learn in different ways, at different speeds and in distinct formats. The advantage of franchises adopting eLearning Is that they can give their staff a personalised way of receiving training, allowing them the flexibility to do it their way.
Various training modules can be developed dependant on an employee’s role in the company and all of the training material is accessible whenever an employee needs a refresher on a particular aspect of their roles within the organisation.
An additional feature, which is key, is the ability to track the progress of individual members of staff as they work through the training materials and compliance documentation.
Modern technology now offers a credible solution to the challenges of franchise training and using an LMS to train franchises inevitably increases ROI for both the franchisor and franchisee.
For rapidly expanding global franchises, such as McDonalds, utilising eLearning as their preferred franchise training method has overcome the problems of regularly updating employees training, logistical issues of traditional classroom training and by saving time, they are saving money, achieving their goals and boosting ROI.
The reality is; eLearning is one of the most effective solutions to these often challenging training issues.