Migration towards mLearning is becoming increasingly common, especially amongst dispersed workforces such as those in the ‘gig’ economy. Favoured for bringing life back to learning, as well as the fact it can be accessed by employees any time, any place, the advantages of mobile learning are numerous. With handheld devices now maintaining a strong stance in most of our lives, employers would be foolish not to seize the opportunity to integrate mLearning into their team’s everyday routine. Below are 4 statistics which may persuade you to follow suit.
- Mobile-Only Users Outnumber Desktop-Only Users
According to recent data from Google, around 27% of people only use a smartphone, whilst 14% of people only use a computer. The majority of people use multiple digital devices, with approximately 8 in 10 owning smartphones. It may come as quite a shock that on average, these people look at the smartphones 221 times per day. If employees are constantly using their phones, not just for communication, but for shopping, entertainment and research, then why not for learning too?
- Millennials are Tied to their Smartphones
According to research from Mitek and Zogby Analytics, around 90% always have their smartphones with them, with 80% admitting to using their smartphone as soon as they wake up. You only have to check a millennial’s app activity to show their subconscious attachment to their devices, with Instagram revealing those under 25 years old scroll the app for over 32 minutes per day. It is this somewhat addiction which swiftly prompts the adoption of mobile learning in organisations, because the devices already form an integral part of most of their employees’ daily routines.
- Companies are Utilising Mobile Learning
Numerous studies have shown companies are upping their game and reaping the mobile learning benefits. For example, mobile learning is ranked third in business development priorities according to the Brandon Hall Group. In addition, Ambient Insight report that 74% of learners use mobile devices such as smartphones for eLearning.
As mLearning has proven cheaper in comparison to traditional learning methods, with no need for travel and tutor expenses, the mLearning transition has certainly gained momentum and doesn’t appear to be slowing down anytime soon.
- mLearning Results are Self-evident
It’s undeniable that mLearning is an extremely effective way to train a young, tech-savvy workforce. Not only are learners reliant on their smartphone like the human race on oxygen, but activities come in a more engaging format, complete with features such as games, videos and podcasts which can all be digested on the go. As a result, learners have improved motivation and increased engagement of up to 70%, leading to overall improvements in performance.
In order to keep up to date with ongoing learning trends, it may be useful to reflect on your organisation’s own learning strategy and how this can be brought into alignment with the mobile world. By no means must mLearning replace classroom or computer-based learning, but it could be an additional tool to make the most of your staff’s pre-existing app addiction.